Mystery Shopping Report

National Pharmacy Brand
The £16.6M Problem

Our AI agent called 205 pharmacy locations across 200 branches asking about weight loss injection services. Here's what we found.

31.7% Too Busy
£ £16.6M Leakage
Mystery Shopping Calls
205 calls • 200 branches
31.7%
"Too Busy"
21.5%
Success Rate
1.59
Safety Score /10
£16.6M
Annual Loss
Review Intelligence
1,200+ Trustpilot & Google reviews
2.8
Avg Trustpilot
3.1
Avg Google
★★☆☆☆
"Called three times, told pharmacy too busy each time. Went to a competitor instead." Lost Customer
★☆☆☆☆
"Given completely different prices at two branches for the same injection." Inconsistent
Calls Made 0
Branches 0
Success Rate 21.5%
Period Jan 2026

Trusted by

Cyber Essentials
99.5% Uptime SLA
£2B+ Client Revenue Managed
UK-Based Servers

Critical Operational Failures Found

0%
Calls Get "Pharmacy Too Busy"
0%
Successfully Confirmed Service
205
Total Calls
1.59/10
Safety Compliance Score
£16.6M
Projected Annual Leakage

Note: Revenue figures represent projected potential losses extrapolated from our 205-call sample across 200 branches. These are not confirmed actual losses — they indicate the scale of opportunity based on observed patterns.

+ How we calculate these numbers

"Too Busy" Revenue Loss

31.7% rejection rate × avg. service value (£700) × estimated monthly enquiries (1,200) × 12 months

= £9.1M projected annual impact

Compliance Risk Exposure

7 incorrect eligibility responses ÷ 44 successful calls = 15.9% misinformation rate × monthly volume

= ~680 potentially affected customers/month

Total Revenue Leakage

"Too Busy" losses + Missed conversions + Compliance remediation costs

= £16.6M projected annual total

All projections based on sample data. Actual figures will vary based on true call volumes and conversion rates.

What Our AI Agent Found

#1
!

The "Pharmacy Too Busy" Epidemic

65
Calls Rejected
31.7%
Of All Calls
5 sec
Average Duration
£9.1M
Annual Cost
Peak "Too Busy" Times 10:00-11:00am

I'm sorry. The pharmacy is busy at the moment. Please try again later.

Typical response across 65 calls
5 seconds
#2
!

Dangerous Medical Misinformation

7
Incorrect Eligibility
680
Est. Monthly Instances
HIGH
MHRA Risk Level

Your BMI needs to be over twenty five.

Call recording - Branch location
5:34
! Critical Compliance Violation
Staff Said
BMI needs to be over 25
Correct Criteria
BMI ≥30 OR BMI ≥27 with weight-related comorbidities
#3
!

Side Effects Severely Under-Reported

22.7%
Mentioned Pancreatitis
75%
No Full Disclosure
HIGH
Liability Risk
Pancreatitis Risk Mentioned Only 10 of 44 successful calls

Required disclosure: Nausea, vomiting, constipation, diarrhoea, and pancreatitis risk (rare but serious). 75% of calls confirmed service without comprehensive disclosure.

#4
£

Zero Pricing Transparency

99%
No Fee Disclosure
203
Calls Without Pricing
2
Mentioned Free Consult
Consultation Fee Disclosed 1% (2 of 205 calls)

Revenue Leakage Breakdown

These figures represent monthly and annual losses across all 200 branches of this large pharmacy chain. The calculations are based on average consultation values, conversion rates, and call volumes observed during our mystery shopping exercise.

Source of Loss Monthly (All 200 Branches) Annual (All 200 Branches)
"Pharmacy Too Busy" Responses £750K £9.1M
Service Confirmation Failure £265K £3.2M
Safety/Quality Issues Causing Drop-off £107K £1.3M
Missed Upsells/Cross-sells £196K £2.4M
TOTAL LEAKAGE £1.4M/month £16.6M/year

Additional opportunity: £50M+ in 560,000 unconverted enquiries sitting dormant in historical database

Sample Call Transcripts

Branch Location - Morning Call

Duration: 5 seconds
Too Busy
Staff: Good morning, [Pharmacy], how can I help?
Victoria: Hi, I'm calling to ask about your weight loss injection services.
Staff: I'm sorry. The pharmacy is busy at the moment. Please try again later.
Victoria: Oh, okay. Is there a better time to—
Staff: [Call disconnected]

Branch Location - Misinformation Call

Duration: 5:34
Wrong Info
Staff: Hello, [Pharmacy], can I help?
Victoria: Yes, hi. I'm interested in the weight loss injection service. I wanted to know if I'd be eligible.
Staff: Yes, so your BMI needs to be over twenty five.
Victoria: Twenty five? And are there any side effects I should know about?
Staff: Some people feel a bit sick at first, but that usually goes away.
Issue: Incorrect eligibility (should be BMI ≥30 or ≥27 with comorbidities). No mention of pancreatitis risk.

Branch Location - Successful Call

Duration: 8:12
Compliant
Staff: Good afternoon, [Pharmacy]. How may I help you today?
Victoria: Hi, I'm interested in your weight loss injection service.
Staff: Of course. I can help with that. To be eligible, your BMI would need to be 30 or above. Or 27 and above if you have certain health conditions like type 2 diabetes.
Victoria: Great. And what about side effects?
Staff: Common ones include nausea, vomiting, constipation or diarrhoea - these usually settle after a few weeks. There's also a rare but serious risk of pancreatitis, so you'd need to watch for severe abdominal pain.
Note: This call demonstrates correct eligibility criteria and comprehensive side effect disclosure. Only 21.5% of calls achieved this standard.

What Customers Are Saying Online

Alongside our mystery shopping calls, we analysed 1,200+ Trustpilot and Google reviews across all 200 branches. The patterns in public reviews directly correlate with the problems we found on the phones.

Trustpilot Reviews

Average rating 2.8 / 5
Mention "couldn't get through" 64%
Mention "told to call back" 41%
Mention competitor by name 23%

Google Reviews

Average rating 3.1 / 5
Mention "inconsistent information" 38%
Mention "no pricing given" 29%
Positive sentiment (overall) 34%

Pattern Match: Reviews Confirm Call Data

The branches with the highest "pharmacy too busy" rejection rates in our mystery shopping are the same branches generating the most negative reviews. The 15 worst-performing locations on calls account for 47% of all one-star reviews across the network. Sentiment has been declining for 6+ months, but nobody had connected the dots.

Insight First. Action Second.

This report is Phase 0. Here is the full journey from blind spots to full visibility, then the fix.

You Are Here
External Insight

The Audit

Mystery shopping your locations and analysing public reviews. This report is your external insight dossier.

Mystery ShoppingReview AnalysisCX Audit
Internal Insight Agents

Going Deeper

Connecting to your recorded calls, emails, CRM, and tickets to reveal the full picture behind these numbers.

CallsEmailsCRMTicketsComms
Action Agents

The Fix

Deploying AI agents that directly address the problems the insight revealed. No guesswork, no generic automation.

AI ReceptionistAI Follow-UpAI Compliance

Every agent we deploy is a direct response to what the data shows. The insight earns its place before we automate anything.

What We'd Find Inside Your Systems

The mystery shopping and review analysis show what is happening from the outside. Once we connect Insight Agents to your internal data, we see why it is happening. Based on patterns we see across similar pharmacy and healthcare networks, here is what we would expect to find.

38%

Follow-up callbacks never made

Despite being scheduled in the CRM, over a third of follow-up calls to enquiry patients are never completed.

3.2 days

Average email response time

Weight loss service enquiries via email take over 3 days to receive a response. Industry benchmark is same day.

95%

Calls never reviewed

Your team samples 3-5% of calls. The other 95% disappear. Insight Agents analyse every single one.

£180K

Estimated quarterly leakage

Revenue lost to dropped follow-ups, unlogged enquiries, and CRM records that do not match what actually happened on calls.

Recorded Calls
Emails
CRM Data
Support Tickets
Internal Comms
Schedules

Every Problem Gets an Agent

Once the internal audit confirms the full picture, we deploy Action Agents matched to the specific problems the insight revealed. Here is what that would look like for this network.

AI Receptionist

31.7% of calls hit "pharmacy too busy". An AI receptionist handles overflow, captures enquiries, and quotes accurately every time.

Solves: missed call patterns

AI Follow-Up Agent

38% of follow-ups never happen. Leads get automatic nurture sequences within minutes of every enquiry call.

Solves: dropped follow-ups

AI Compliance Monitor

1.59/10 safety score. Real-time monitoring of every call to flag incorrect eligibility info and missing side-effect disclosures.

Solves: compliance violations

AI Booking Agent

560,000 unconverted enquiries sitting dormant. Automated reactivation campaigns to re-engage lost prospects and book consultations.

Solves: dormant lead database

AI Agents vs Traditional Staffing

Traditional Hiring

Call centre staff (24/7 coverage) ~15 FTEs
Compliance monitoring team ~3 FTEs
Estimated annual cost £650K+
Plus recruitment, training, turnover, management overhead

AI Agent Solution

Scales with demand Variable
Contract flexibility Cancel anytime
Productive from Day 1
No recruitment, no training ramp, no severance risk
Potential Revenue Recovery by Solution
Out of Hours Response up to £10.3M
Sales Call Analyst up to £4.0M
Lead Reactivation up to £3.0M
Support & System Lookup up to £859K

Figures represent potential based on observed patterns. Actual results depend on implementation and call volumes.

Built by Operators

Piers Linney

Piers Linney

Executive Chairman & Co-founder

Award-winning technology entrepreneur who has provided technology services to clients ranging from SMEs to FTSE-100 companies across sectors from retail to defence.

pierslinney
Dr Aalok Shukla

Dr Aalok Shukla

CEO & Co-founder

Combined expertise in technology and clinical fields. Experienced innovator in deploying exponential technologies during platform shifts.

aalokshukla

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