A pilot programme with two specialised AI agents transformed lead generation and outreach for this commercial solar company. One agent found 5,000 qualified businesses, while the other made cold calls that led to a deal on track for installation within the first 100 minutes of outreach.
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Key Outcomes
The Challenge
21 Degrees sells commercial solar panel installations. Their challenge was twofold: first, finding businesses that would actually benefit from solar - those with the right roof size, in the right location, and eligible for government incentives. Second, reaching those businesses effectively to qualify interest and book appointments.
Manual research was slow and imprecise. Cold calling tied up sales staff on unqualified prospects. They needed a smarter, scalable approach to both lead discovery and outreach.
Roof size, location, and incentive eligibility
Sales staff tied up on cold calls
Human bandwidth limiting growth
The Solution
We launched a pilot programme with two specialised AI agents. The first agent researched and identified ideal prospects. The second agent picked up the phone, qualified leads through conversation, and booked appointments with interested parties. The pilot included 1,000 call minutes to prove the concept.
Use Case 1: Intelligent Lead Discovery
Autonomously scans and identifies businesses matching the ideal customer profile for commercial solar installations.
Use Case 2: AI-Powered Cold Calling
Conducts cold call outreach at scale, qualifies prospects through natural conversation, and books appointments with interested parties directly into the sales team's calendar.
From research to booked appointment, fully automated
The Results
Research Agent identified companies with right roof size, location, and government incentive eligibility
Within the first 100 minutes of the 1,000-minute pilot, the Outreach Agent generated a sales qualified lead likely to lead to an installation
AI agent handles cold calls, qualifies interest, and books appointments directly into sales calendars
Success has enabled expansion to residential solar, where thousands more leads await this same AI-powered approach
Within the first 100 minutes of the pilot, the Outreach Agent generated a sales qualified lead that's likely to result in an installation. This rapid validation has opened the door to applying the same approach to 21 Degrees' residential solar business.
What's Next
The pilot's success has unlocked a much larger opportunity. 21 Degrees can now apply this same AI-powered approach to their residential solar business, where thousands more leads are waiting to be called, qualified, and scheduled into a salesperson's diary by the AI agent.
5,000 qualified businesses identified, SQL generated in 100 minutes of outreach
Thousands of residential leads ready for AI-powered cold calling, qualification, and appointment booking
Broader Applicability
The approach proven with 21 Degrees can be extrapolated across the solar industry. Any solar company faces similar challenges: identifying properties with the right characteristics for installation, and reaching decision-makers efficiently.
AI agents that research prospects based on roof size, location, and incentive eligibility can be deployed by any solar installer. Pair that with an AI-powered outreach agent that qualifies leads and books appointments, and solar companies can dramatically increase their sales efficiency without proportionally increasing headcount.
Commercial, residential, or both
AI-powered property and eligibility analysis
AI calling, qualifying, and booking
The Research Agent found us 5,000 businesses to go after. The Outreach Agent got us a sales qualified lead within the first 100 minutes of the pilot. Now we can apply this same approach to our residential solar business where we have thousands more leads waiting. The AI is doing the heavy lifting so our sales team can focus on closing.
Leadership
Executive Chairman & Co-founder
Award-winning technology entrepreneur who has provided technology services to clients ranging from SMEs to FTSE-100 companies across sectors from retail to defence.
pierslinney
CEO & Co-founder
Combined expertise in technology and clinical fields. Experienced innovator in deploying exponential technologies during platform shifts.
aalokshuklaSee how AI agents can research prospects, make cold calls, qualify leads, and book appointments into your sales team's calendar automatically.
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