Heap captures every click in your product. Your team analyses maybe 2% of it. Command watches every funnel, surfaces the drop-offs costing you pipeline, and drafts the experiment brief for next sprint.
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Command found these insights in a single executive inbox within one hour
7 funnel steps slipped more than 4% this week. One of them cost an estimated £18k in ARR.
12% of your signups hit activation 3x faster than average. Nobody in growth has built them into a segment.
23 candidate hypotheses emerged from funnel analysis this quarter. 19 never made it to the backlog.
Heap captures every click, every form, every tap. Your product team checks the dashboards once a week, spots the big drop-off, and spends three days building the experiment brief. Meanwhile another seven funnels quietly leaked.
Auto-capture was meant to solve the tagging problem. Instead it created an analysis problem. You have everything, and you analyse the same three funnels because nobody has time for the other forty.
Every week you analyse three funnels out of forty is a week you ship three experiments instead of a dozen.
Command reads every funnel, every cohort, every event. It watches conversion rates against their rolling baseline and flags movement worth investigating the hour it happens.
Shadow Notes explain each drop-off in plain English. Digital twin drafts the experiment brief in the shape your PM team already uses. Evidence lands in the backlog ready to prioritise.
Within 48 hours, Command catalogues your funnels by revenue impact, surfaces the segments your growth team has not built yet, and rebuilds Heap around decisions instead of dashboards.
Watches every funnel and cohort. Flags drop-offs outside the baseline, segments the users who dropped, surfaces cohorts that convert faster than average.
Drafts experiment briefs in the voice of your PM team. Builds segments, writes Slack summaries, pushes hypotheses straight into your backlog.
Command monitors every funnel against its rolling baseline and flags meaningful movement the hour it happens.
Shadow Notes attach an estimated ARR or pipeline impact to every drop-off, so prioritisation has numbers not vibes.
The top hypotheses are turned into experiment briefs in your PM team's own template, ready for the next sprint.
Command surfaces the behavioural cohorts your growth team has not built yet, from activated power users to near-churn signals.
Your event and user data remain in your Heap workspace. Command analyses results via the Heap API in your workspace. No event data is copied to external servers. Your data stays yours.
Yes. Command extracts your PM team's voice and brief template from your existing documents. It builds a digital twin that writes briefs the way your team already does.
One click. You authorise Command via the Heap API with the permissions you set, and it begins cataloguing funnels immediately. You will see your first actionable insights within 48 hours.
No. Alerts still work for rigid thresholds. Command adds narrative summaries, cross-funnel context, and experiment briefs that no threshold alert can produce.
Yes. Command reads existing segments and cohorts, and proposes new ones based on observed behaviour. Proposed segments can be promoted into Heap with one click.
Yes. Command uses scoped API tokens. You can revoke access anytime in your Heap admin settings. Command stops working immediately.
No. Command reads funnels, events, and segments. It does not modify your taxonomy or event definitions. All changes still happen inside Heap under your existing governance.
Your product captures every click. Command watches every funnel, flags the seven drop-offs costing you revenue this week, and drafts the experiment briefs for next sprint.
One-click OAuth. Live within 48 hours. No IT team required.
